Baleno’s story can be traced back to 1981, when the trademark “BALENO” was registered in Hong Kong. In 1996, Texwinca, the Hong Kong listed company [HKEx: 00321], acquired the trademark "BALENO" and established Baleno Holdings Limited (Incorporated in the British Virgin Islands with limited liability) as the holding company. With successful rebranding tactics and marketing strategies, Baleno expanded its network rapidly across Asia.
Baleno understands that no single brand can serve all customers. So Baleno wisely makes use of multi-brand strategies and its rich apparel-retail experience to penetrate different markets. By building up a chain of direct operation shops and encouraging partnership with authorised dealers, Baleno is a leading specialty retailer in Asia.
Today, the Baleno group currently operates over 10 brands in more than 10 countries.